Showcase Cinemas launches digital gift card with SVS
Louisville, KY - Showcase Cinemas has launched an eCommerce programme featuring digital gift cards with gift card provider, Stored Value Solutions (SVS). The powerful multi-channel marketing initiative gives customers the option of buying physical and digital gift cards online, and comes in addition to the cinema’s current online ticketing offering.
The cinema chain, including the Showcase and premium Showcase Cinema de Lux brands, is the first UK company to take advantage of the international eCommerce solution offered by SVS. By using a cloud-based platform, the eCommerce functionality has been integrated seamlessly with the existing Showcase Cinemas website, allowing customers to redeem both physical and digital gift cards for online ticketing. Film-goers may also use either a physical or digital gift card to buy food and drink items, as well as film tickets, when in the cinema.
Showcase will be soon introducing film-branded digital gift cards to reflect the latest cinema releases. In addition to providing Showcase with the opportunity to use gift cards as a marketing tool, these movie branded gift cards give the customer the opportunity to give a more personalised gift to their recipient.
Germain Roesch, Head of International Sales and Client Development at SVS, said, “Customers, whether they are shoppers or film goers, increasingly expect to enjoy an uninterrupted experience with their favourite brands regardless of whether they access them through physical outlets, online at home, or on the go via their mobile phones. As a one-stop gift card and stored value resource, we are delighted to offer Showcase Cinemas an eCommerce solution that will help increase visibility and offer the potential for exponential growth.”
Duncan Short, Vice President of International Operations Showcase Cinemas, said, “Multi-channel is at the forefront of customer-centred communications for all retailers, including leisure operators like us. Providing a high-quality customer experience is at the heart of what we do, and enabling our film goers to buy gift cards when and how they prefer, is part of that.”
Showcase Cinemas has been working with SVS to provide gift cards to their customers since 2009. The eCommerce platform is the latest development of the exceptional service they provide their customers.
About Showcase Cinemas
Showcase and Showcase Cinema de Lux are owned and operated by National Amusements, Inc., a world leader in the motion picture exhibition industry operating more than 850 screens in the U.S., U.K. and Latin America. National Amusements delivers a superior entertainment experience in cinemas around the world under its Showcase, Multiplex and Showcase Cinema de Lux brands. Based in Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom and CBS Corporation.
About Stored Value Solutions (SVS)
Award-winning SVS is a global provider of gift cards and stored value solutions, managing successful gift card programs for top retail brands around the world. We support over 600 million card products in 50 countries and 26 currencies every year – with each card possessing the ability to influence consumer behavior and drive sales. Through 20 years of industry experience, our team has expertise in retail gift cards, promotional offers, consumer engagement strategies, eCommerce solutions and mobile interactivity. To learn more, visit us at: www.storedvalue.com.