Gift cards are more popular in the UK than ever before, a leading-edge survey has suggested. 

Gift Cards Grow in Popularity

Gift cards are more popular in the UK than ever before, a leading-edge survey has suggested.

The independent poll, carried out on behalf of global gift card provider Stored Value Solutions (SVS), found that 44% of shoppers prefer gift cards to any type of gift item, with only 13% preferring other gift items to gift cards.

In addition, it was found that 51% of shoppers in the UK bought more gift cards in 2013 than they had in 2012.

Germain Roesch, SVS Executive Vice President International, said, “Gift card programmes support customer acquisition. Research showed that of those people who had received a gift card in the past year, 25% redeemed with a brand they had heard of but never previously visited. In addition, 10% became repeat shoppers after redeeming at a brand they had previously not liked. These findings indicate the strength gift cards have to influence customer behaviour.”

About the survey

SVS commissioned independent market consultancy Trifecta Research Group to research gift card use and attitudes. They surveyed 1,000 consumers in April 2014 who were chosen to reflect an accurate cross-section of the UK in terms of age and gender.

About Stored Value Solutions (SVS)

Award-winning SVS is a global provider of gift cards and stored value solutions, managing successful gift card programmes for top retail brands around the world. We support over 600 million card products in 50 countries and 26 currencies every year – with each card possessing the ability to influence consumer behaviour and drive sales. Through 20 years of industry experience, our team has expertise in retail gift cards, promotional offers, consumer engagement strategies, eCommerce solutions and mobile interactivity. To learn more, visit us at: www.storedvalue.com