Leading provider and pioneer in the prepaid space, Ceridian SVS UK, Ltd., has established an innovative partnership with one of the UK's fastest growing action sports brands, Animal™. The merchant wanted to improve upon their existing consumer offering through the provision of gift cards. The challenge was to overcome their long standing business model which combines direct and franchise stores, not necessarily conducive to classic closed-loop (single brand) card systems. The solution devised by SVS is a single brand, private label, open-loop system that can be operated in any of the Animal™ stores, regardless of its business operation model. SVS created an open loop product that can only be used at UK Animal™ stores and carries only this retailer's brand. 

Ceridian SVS UK, Ltd. Launches Gift Card Programme for Action Sports Brand, Animal™

Leading provider and pioneer in the prepaid space, Ceridian SVS UK, Ltd., has established an innovative partnership with one of the UK's fastest growing action sports brands, Animal™. The merchant wanted to improve upon their existing consumer offering through the provision of gift cards. The challenge was to overcome their long standing business model which combines direct and franchise stores, not necessarily conducive to classic closed-loop (single brand) card systems. The solution devised by SVS is a single brand, private label, open-loop system that can be operated in any of the Animal™ stores, regardless of its business operation model. SVS created an open loop product that can only be used at UK Animal™ stores and carries only this retailer's brand.

"Animal enjoys a high level of customer loyalty and strong brand recognition," says Steve Bradbery, Customer Service Director, SVS (Europe). "We worked closely with the retailer to find a solution that worked with their own business model and continued to promote and support their excellent levels of customer service. We are delighted with how smoothly the introduction and operation has gone."

Chloe Cosby, Retail Operations Manager of Animal™ says: "Operational challenges meant that we had previously been unable to offer a gift card service to our customers and relied on paper gift vouchers. SVS has overcome those challenges for us and we are thrilled to be able to offer a UK-based gift card programme for our customers."

About SVS

Ceridian Stored Value Solutions (SVS) is the leading single-source provider in the prepaid space, delivering a fully dedicated gift card and promotional platform. SVS manages more than five hundred million card products and processes over one billion transactions from 40+ countries and 26 currencies worldwide every year. SVS partners with top global retailers to offer stored value solutions that effectively drive the behaviour that leads to business success. SVS manages more than five hundred million card products and processes over one billion transactions from 40+ countries and 26 currencies worldwide every year. To learn more visit: www.storedvalue.com.